The beloved fashion brand Baby Phat returns with a new beauty collection called Shimmer Dreams!
Baby Phat, which first launched back in 1999, pioneered an entire era of Black high fashion glam and captured a cult following with its sexy yet affordable designs. After announcing that the brand would be returning last year (with its anniversary collaboration with Forever 21 in 2019), fashion mogul and former supermodel Kimora Lee Simmons has since released the brand’s latest venture Baby Phat Beauty with daughters Ming and Aoki Lee.
Baby Phat Beauty’s first collection, Shimmer Dreams, is a dream come true for long time followers of the brand. The debut campaign features the trio serving retro dreams dripped in silk, rhinestones, and feathers, with a sprinkle of sass and luxury.
The three-piece “Shimmer Dreams” sets ($45), which are vegan and cruelty-free, include a Plumping Lip Gloss, Hydrating Body Lotion, and Illuminating Body Spray comes in three different fragrances that represent Kimora, Ming, and Aoki. The “Opulence” set represents Ming with its peachy fragrance with hints of orchid and caramel, while Aoki’s “Ethereal” reflects her free-spirited attitude. Finally, Kimora’s “Divine” embodies her legacy as independent and a total “bad-ass” boss. The sets also come with a sparkly travel-friendly pouch embellished with the signature Phat Cat zipper.
Aside from its glam and nostalgia, Baby Phat Beauty also emphasizes the importance of authenticity, empowerment, and representation. “When I launched Baby Phat in 1999, I had to fight for a seat at the table in both the high-fashion and streetwear worlds. I did that by staying true to myself and bringing up an entire generation who embraced diversity, body positivity, and body confidence all while being unapologetically glam and sexy,” Simmons said in a press statement. “Buying back the brand has given me the opportunity to tell that story all over again to a new generation — a generation I raised. Launching into beauty, feels like the most relevant way to tell that story in today’s landscape.”
A portion of proceeds from sales also goes towards Fair Fight – an organization that promotes fair elections and education on election reform and election suppression.
You can live out your Y2K fantasies at last and shop the Shimmer Dreams collection here!