It’s getting harder and harder to understand the genuine behind-the-scenes politics of the brand that you’re shopping with. A clear, straight-forward understanding of corporate ethics is continuously evading us. The recent and necessary rise of the Black Lives Matter movement has inspired long awaited conversations within the consumer spheres of beauty, makeup, and fashion: Who and what am I supporting when I shop here? Well, one of the easiest ways for most of us to push back against inherently racist societal systems (at least within this realm) is to put our money where our mouth is. By supporting black-owned businesses, we can hope to help the fight towards fair pay, community development, and workers’ rights. What better way to support the Black community than in style. We’ve collected a few black-owned brands that are so worth opening your purse for.
Local European
With a strong emphasis on sustainable practice, Local European proves deadstock fabric can make for fine and feminine clothing. There is no need to compromise on style when upholding mindful consumption.
Cold Laundry
A unisex brand offering modern, functional, considered design in muted tones. Their clean, minimalistic pieces, designed in London, make Cold Laundry one of the biggest British streetwear brands to watch out for.
Lait de Coco
Founded by Nathifa Efia, Lait de Coco pieces are handmade in Amsterdam and offer sophistication and elegance. Their designs draw inspiration from romance and timeless vintage to uplift women through sustainable fashion.
Daily Paper
An Amsterdam-based brand (established by three childhood friends with a shared love for music, art, and culture), Daily Paper is fueled by the rich heritage of African culture wrapped in contemporary designs.
House of Aama
Made in Los Angeles, House of Aama is the spiritual expression of mother and daughter, Rebecca Henry and Akua Shabaka, in material form. They explore ‘the folkways of the Black experience’ through high-fashion, beautifully textural pieces.
Elsie & Fred
Owned by siblings Natalie, Leanne and Ryan Haynes, Elsie and Fred brings huge faux fur jackets and vibrant two pieces. Bold patterns and colourful prints can be your summer staples with this British brand.
Jú
Elegantly tailored clothing for the complex woman ‘who needs no embellishment’. Jú is a contemporary African brand with a timeless, minimalist aesthetic and pieces made to last.
