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Hood By Air Teases ‘The Prologue’ Collection with New Experimental Film

Hood By Air Teases ‘The Prologue’ Collection with New Experimental Film

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With the emergence of a visualizer titled The Prologue – it appears the next generation of cult fashion favorite Hood by Air has arrived. The dark, energetic short film was directed by Roger Guàrdia and produced in collaboration with Anonymous Club, the multidisciplinary creative studio helmed by HBA’s founder Shayne Oliver.

HBA first announced the end of a two-year hiatus back in July 2020 – and subsequently tapped Naomi Campbell to model their ready-to-wear revival this past March. The Prologue continues this rollout, featuring characters that reference different aspects of the label’s upcoming collection: Veteran, H13A, and HBA. 

With this film, HBA looks to the past to inform its future – while leaning into Anonymous Club’s radical art ethos. The visual also includes music by the in-house collective Anonymous Sound and precedes the release of a sonic compilation titled SCREENSAVERS VOL 1, executive produced by artist Yves Tumor. 

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Discover The Prologue film below.

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