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In conversation with the founder of black-owned, female-focused Glory Skincare

In conversation with the founder of black-owned, female-focused Glory Skincare

When Glory founder Alisia Ford moved to Portland, she found it hard to find her “essentials,” a hairstylist, or an esthetician with experience treating skin-tones similar to her own. “After endlessly searching for places in the Portland area, I conducted similar searches in Seattle, Austin, Dallas, etcetera and discovered that outside of Los Angeles and New York, there just wasn’t a space for women of color to get skin care needs met.” She explains via email. Next came the research. She wasn’t the only one having a hard time — she soon had over 300 responses. From her research she realized that “over 70% of women of color don’t feel genuine representation in the skincare industry, have limited access to dermatologists, and lack guidance on what skincare products to use.” This is how Glory was born. 

Glory is on a mission to help women of color make better skin care choices and ease the process of finding the right products for you. Glory offers a skincare quiz, easy ways to shop by skin concern and wellness and skincare subscription boxes you can fill with clean-beauty goodies, like cleansers, masks scrubs and even cozy candles. 

Why is clean skincare so important and what goes into the process of choosing your products?

Research shows that Black women and women of color are disportionately exposed to toxins in their hair care and skin care much higher than white women. I think it’s important that we change that. And quite frankly, it’s so clear that’s the direction every retailer is going. Clean beauty will be the standard in a few years. Here at Glory we have a 5-step process when choosing our products:

Discovery: “We look for cutting-edge clean beauty products, whether it’s a new brand, innovative product, or interesting ingredient.”

Safety Review: “Before moving forward, we analyze every ingredient. If any appear on our Toxic Twenty List, we pass. If we ever question an ingredient, we consult the experts: dermatologists, estheticians, and toxicologists. When it comes to your skin, we’ll always put safety first.”

Performance Review: “[…] We enlist our dermatologists, estheticians, and other skincare professionals to use the product and report back on effectiveness and quality.”

Brand Alignment: “When we deem a product is safe and effective, we go straight to its source to get a better understanding of their process and values. We only work with people who are as passionate about clean beauty as we are.”

Share & Educate: “We’re continuously optimizing our assortment, so if a product doesn’t live up to your expectations, we’ll consider pulling it from our shelves — and starting back at Step 1.”

What are some things you consider and you think others should consider when choosing skincare for melanin-rich skin?

The term melanin- rich skin or skin of color encompasses many different ethnicities and skin tones, all of which are very unique. With the data we’ve captured from our community, common concerns amongst skin of color are dark spots (known as hyperpigmentation), uneven skin tone, dark under eye circles, dry skin, acne, and finding a sunscreen that doesn’t leave a white cast. That is why it’s so important to also consider skin tone in skincare curation  and development. 

Dark Spots / Uneven skin tone – can occur due to skin injury or inflammation, hormones, acne, sun damage, and other factors.

Dark Circles – certain ethnicities are more prone to dark circles under the eye. 

Acne – darker skin tones can react differently to acne flare ups — specifically post acne scarring. 

Moisturizer – skin of color can be more prone to show the appearance of ashen, when not adequately hydrated. 

Sun Protection – research shows that some ethnicities do not wear sunscreen on a daily basis due to misinformation or its lackluster effect – some mineral based sunscreens can leave a dull, gray, ashen, or white cast on melanin-rich skin.  

Wellness is really important this year, do you have any favorite wellness practices or products? 

There couldn’t be a better time, nor season to get into a self-care ritual! Here are some of my favorite products that I’ve kept in my arsenal that keep my mind & body balanced:

Dehiya’s ZAHRA Serum, 38

Dehiya’s Mihakka, $18

French Girl Rose Sea Bath Soak, $22

Thank you, Alisia!

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