Kim Shui’s SS21 collection celebrates the modern woman
New York Fashion Week was a far cry from the theatrics we’ve become accustomed to, yet the impact, detail and innovation of Spring Summer 2021 were not slacking. It’s a new experience for the designers and all those involved behind the scenes and a game of adapting to what works for the brand. For the iconic, modern-day femme fatale label Kim Shui, it’s been about celebrating the resilience of the women close to her.
“I wanted the collection to showcase the Kim Shui girl – her optimism, strength and perseverance. No matter what she is confronted with.”Kim Shui
The eponymous label created by American-Chinese designer Kim Shui, is known for its eclectic mix of colour, fabric and print, in barely-there styles, cut-outs and silhouettes – purposefully to enhance the curves of her “muses”. Shui became the designer of the moment back in 2016 after Ky Jenner wowed, front row at the VFiles AW16 show, in the designer’s skin-tight lace bodysuit. Since then, the highly sought after designs have been seen on the likes of Halsey, Solange, Cardi B and let’s not forget the mini- Shui moment Stormi was serving!
Unlike the self-proclaimed “sluttier for the summertime” vibe Shui embraced for the 90s and 00s inspired Spring Summer collection last year, SS21 is about championing the women modelling the designs and their quarantine stories. The collection is a heartwarming tribute to the realities of everyday life and how the KS muses have been dealing with the pandemic, slowing down and taking care of themselves.
Accompanying the collection is a short film, available to view via CDFA’s Runway360 platform, giving an intimate behind the scenes look at what a few of the models’ experience of the pandemic has been like.
Featured pieces include silky printed two-piece sets, muted linens (a new, softer move for the designer) and a delicious myriad of prints and silhouettes in 28 gorgeous looks. “There’s a contrast between being restrained/tied up and being free and out in nature,” Shui said of her inspiration behind her designs – evident in her use of snakeskin print, corsetry and NYC backdrop.
Images Courtesy of CFDA Runway 360.