As BLACKPINK continues an unprecedented global takeover of the music world, one member has become the newest face of M·A·C Cosmetics. The makeup brand has announced that Lalisa Manobal or Lisa from BLACKPINK is their newest Global Brand Ambassador. Starting late this year, Lisa and M·A·C Cosmetics will begin a long-term partnership. LISA can be seen as the beauty behind iconic M·A·C collections and innovative programs.
It’s easy to see why this collaboration happened. The synergy between Lisa and M·A·C is evident as both the brand and the music icon break boundaries between cultures, exude a global relevance, and indulge in storytelling through their key artistic levers. M·A·C is rooted in makeup artistry and is constantly searching for unparalleled creativity and professional expertise. Lisa, originally from Thailand, is BLACKPINK’s triple threat, known for dancing, rapping, and singing. She is extremely charismatic, fun, and a superfan of beauty, fashion, and everything in between.
“LISA’s unparalleled talent and bold, fashion-forward style make her the perfect match for M·A·C,” says Drew Elliott, Senior Vice President and Global Creative Director for M·A·C Cosmetics. “Always confident and never one to shy away from risks, she embodies our commitment to celebrating individuality and self-expression above all else. We can’t wait for her fans to see what she has in store for them through our collaboration.”
Lisa’s global popularity is unparalleled, as well as BLACKPINK’s. On being the newest brand ambassador for M•A•C Cosmetics, Lisa says, “M·A·C is truly at the forefront of trendsetting, which reminds me every time I see a M·A·C campaign or the incredible looks their artists create backstage at fashion weeks around the world. It’s an honor to partner with a brand with such an incredible heritage and unrivaled expertise in makeup artistry. I am thrilled and looking forward to this journey!” Lisa’s advice for those who aspire to be like her one day is to never give up on your dreams, no matter how painful or difficult your journey is.
Lisa’s first endeavor with M·A·C is the fantastical world of winter fireworks. Through a frosted, fiery campaign, Lisa, who is known for her incredible moves and undeniable stage presence, is perfect for lighting up the winter season with this icy campaign. “Being home for the holidays is one of my happiest memories,” says Lisa, “I can’t wait to spend time with family again and gifting my favorite M•A•C products to celebrate with my loved ones!”
M·A·C Cosmetics will also be unveiling their second drop for their Frosted Fireworks Holiday Collection, 11 new limited-edition kits perfect for holiday gifting including the Firework It Lip Kit, Wow-Factor Eye Kit, Boom Boom Wow Mini Advent Calendar, and many more!