With 2020 nearing its long-winded, catastrophe end, we start to look to the future. What can we expect from the pandemic in 2020? What influence will it have on technology, lifestyle, fashion, and beauty? Surprisingly, these facets of life all co-mingle with each other when they get intertwined and tangled together at home. We’ve compiled a list of what we can expect from the beauty industry next year. From TikTok further grasping hold on us to at-home facials, here’s what our crystal ball says about beauty in 2021.
Trend #1 : Sea Buckthorn Oil
As nature’s answer for skin and beauty, it is not a surprise Sea Buckthorn Oil will be one of 2021’s hottest ingredients. Sea Buckthorn Oil comprises as many as 200 nutrients which makes it incredibly nourishing to skin cells. Some of the nutrients include: Vitamin E, Vitamin C, Vitamin A, Linoleic Acid, Lycopene, Beta Carotene, and Palmitic Acid, making it known for its healing and rejuvenating effects on the skin.
“Using this powerhouse fruit daily on the skin helps slow down the signs of aging by nourishing the tissues in your skin and body, hydrating your complexion and preventing wrinkles,” shares Elina Fedotova, cosmetic chemist, celebrity esthetician, and owner of Elina Organics Skincare & Spas in Chicago & Kalamazoo. “If you are prone to frequent rosacea outbreaks, Sea Buckthorn is also a very promising treatment for rosacea. Sea Buckthorn’s unique nutritional density helps to support skin health.”
Try the Trend: Elina Organics Skincare Sea Buckhorn Healing Lotion ($28)
Trend #2: #TikTokMadeMeBuyIt
The popularity of TikTok skyrocketed during the lockdown and its reach keeps growing. In addition to creating dancing trends, this app is proving to be a powerhouse when it comes to influencing beauty purchases. Users are taking to TikTok to share their favorite products with brands instantly going viral. Even TikTokers with smaller followings is making brands sell out, showing how impactful the hashtag #TikTokMadeMeBuyIt can be.
Try The Trend: CHI Spin N Curl ($99)
One of the products currently going viral? Meet the CHI Spin N Curl. This hair tool is self-spinning, doing the work for you at the push of a button – no styling skills needed! Hair is drawn into the curl chamber where it is heated and timed to create perfect curls and waves. The digital temperature display offers easily adjustable temperature settings and a selection of preset temperature settings for each hair texture, creating a customizable styling experience while avoiding unnecessary heat damage. Ceramic heat technology produces far infrared heat while the conditioning benefits of negative ions results in shinier, healthier and more beautiful hair. And, it has built in tangle protection to ensure even easier curling.
Trend #3: Next Generation Hygiene
Consumers are looking for more luxurious options when it comes to daily necessities like hand soaps and other germ fighting basics. Enter the Next Generation Hygiene trend. You will see more products featuring décor inspired packaging, designer-like fragrances and elevated ingredients. As the UK’s #1 Décor Display hand wash brand, Baylis & Harding is at the forefront of this trend, offering chic, statement bottles paired with sustainable formulas that are also good for your skin. Another big player is BioSilk. Their new Health + Beauty line is specially formulated to remove and guard against bacteria and germs, keeping your hair, scalp and body healthy while providing long lasting protection. Their antibacterial formulas are enhanced with loving extras like Aloe Vera, Lavender & Silk to provide excellent moisturizing properties and aromatherapy benefits.
Try The Trend: Baylis & Harding Goodness Natural Hand Washes ($5.99)
Trend #4: Transparent Beauty
Clean beauty is here to stay. However, this is evolving and 2021 will be buzzing with a new category called Transparent Beauty. This trend builds on clean beauty but it’s better. As consumers are being smarter about their beauty purchases, it’s not just about ingredients anymore. Now, shoppers want to dig deeper into brands, learning about their packaging, corporate social responsibility initiatives, health effects, environmental impact and more.
A brand embodying this perfectly is Inna Organic. Known for messaging like Clean Beauty. Clean Conscience., they are the FIRST and ONLY BRAND from Taiwan to be both EWG-verified and COSMOS certified-organic. Their hair, skin and body offerings are safe for the environment and human health, feature full transparency ingredient labels, and use good manufacturing practices. This premium transparent brand is also the 1st skincare brand in Asia to Join Pledge 1%. This is a global movement spearheaded by Salesforce, Atlassian, Rally and Tides that encourages giving 1% of company revenue back to the community. Inna Organic focuses on giving back to childhood education.
Try The Trend: Inna Organic BEST OF INNA Sheet Mask Set ($44.25)
Trend #5: At-Home Facial Exfoliation
As mask-wearing becomes the new normal, proper skin care is even more important in 2021. This also means consumers will be searching for at-home versions of their favorite spa services. With many salons closed or offering limited services, 2021 will see a rise in the use of at-home chemical peels and other easy to do exfoliating treatments.
Try The Trend: The A Method® by Tina Alster, M.D. AMAZING Peel Kit ($59)
World-renowned dermatologist Tina Alster, M.D. has formulated a medical grade, easy-to-use, at-home peel kit for consumers. The AMAZING Peel Kit is a safe and self-neutralizing chemical peel designed to deliver the results of a professional grade facial peel at-home at the fraction of the cost. Its main ingredient, TCA or Trichloroacetic Acid, gently retexturizes for a more even texture and tone. Suitable for all skin types, the kit addresses photoaging, hyperpigmentation and blemish prone skin. With skin starting to peel by day 3-4, this shedding process helps improve the look of fine lines and wrinkles, dark spots, breakouts, and enlarged follicles and pore size.
Trend #6: Multifunctional Beauty
Consumers want more out of their beauty products, especially when it comes to skincare. Rather than buying a product that possibly targets just 1 or 2 skin concerns, 2021 is going to see a rise in what is called Multifunctional Beauty. Shoppers will be looking for a single product that addresses a wide variety of skin issues with do-it-all formulas and one bottle purchases that can deliver a multitude of effects.
Try the Trend: Vitabrid C12 FACE Brightening Powder ($60)
Using a proprietary new form of active 12 hour Vitamin C, this powder can be mixed and matched with the serums, moisturizers, and creams you already own. It provides several skin benefits at once (brightness, melanin inhibition, anti-wrinkles, antioxidant, tightens pores, and more). With its own LDH (Layered Double Hydroxide) technology, stabilized and active Vitamin C is continuously released deep into the skin. As a result, this potent powder can be used to simplify your skincare routine, while still targeting all of these concerns at once.
Trend #7: Boosting Botanicals
Botanicals are big in 2021, especially when it comes to the skincare category. The new year will show a rise in formulas full of tried-and-true plants, herbs, flowers and more. This trend emerges as consumers are looking for natural brands that are also providing real results. Enter Beyond Glow Botanical Skincare. Made by the creators of CHI and BioSilk, this new k-beauty skincare brand uses natural botanicals sourced from Korea’s Jeju Island and a local Korean guru recipe for proper healthiness and nourishment for increased moisture. The 8-piece collection delivers high-quality products created in a safe and eco-friendly way with an emphasis on natural ingredients for a plant to bottle concept. Products include naturals like Jeju bamboo, snake gourd flower, dolwoe plant, wheat sprout and hydrangea flower. Together, the brand’s Botanical Complex significantly increases the skin’s daily moisture balance and produces a natural glow.
Try The Trend: Beyond Glow Smoothing Peeling Gel ($37)
Smoothing Peeling Gel visibly polishes and exfoliates dead skin cells and impurities revealing a smooth healthy-looking glow. When massaged into skin, it helps to unclog pores improving healthiness and increasing moisturizing effects. It also improves skin texture, eliminates dullness and includes natural cellulose for a peeling effect.