M•A•C has announced that their newest VIVA GLAM ambassador is none other than the international music icon Rosalía. The Barcelona-born singer, songwriter, and record producer is the embodiment of creativity, individuality, and powerful energy. Her music has traversed the globe, taking influence from flamenco, urban rhythm, and electronic beats to create a unique subset of music that individuals from around the world can connect to. Rosalía’s ode to her Spanish roots is echoed through her incredible voice. Her style is unique and her own. She is an inspiration to many who want to follow in her footsteps.
The groundbreaking GRAMMY and multiple Latin GRAMMY-winning recording artist joins M•A•C to launch VG26, their all-new, limited-edition, fiery-red M•A•C VIVA GLAM Lipstick shade. This year, M•A•C is celebrating 26 years of giving back 100% of their proceeds from VIVA GLAM to support who living with HIV/AIDS, and giving healthy futures and equal rights to women, girls, and the LGBTQ+ community. Uplifting this community is a core value of what M•A•C stands for and its values. Rosalía is deeply committed to helping improve the lives of people living with HIV/AIDS.
This year, M•A•C also announced back in April that its 2020 charitable campaign would be dedicating $10 million towards 250 organizations around the world that are on the front lines serving communities affected by the COVID-19 pandemic. Since 1994, M•A•C has raised over $500,000,000 (and counting) to help communities in need.
To support VIVA GLAM’s mission, you can pre-order the gorgeous VG26 shade here, a fiery orange-red matte shade perfect for showing off your inner fire. You can shop the rest of the VIVA GLAM collection here. M•A•C’s new VIVA GLAM collection launches September 24th, 2020 at select M•A•C locations and online.