In this current global climate, fashion houses had to get creative in showcasing their SS21 collections, many opting for video presentations. But there was something a bit different about Moschino’s SS21 fashion video from this MFW. The video showcases a miniature runway, with mini puppet models sporting the collection’s haute couture looks, shrunk down to scale. Besides the size, there’s really no difference than a regular show- the runway is complete with music, model struts, a front row of notorious fashion editors (look close and you might recognize a few), and 40 ready-to-wear looks that are finely crafted and detailed, down to visible stitching and darts.
Jeremy Scott, creative director of Moschino, returned to haute couture this season, and was drawn to the idea of using miniature puppets after researching Théâtre de la Mode, a traveling exhibition of miniature couture creations Parisian designers sent around after World War II to save their businesses financially when they were unable to travel. Scott contacted the father of all things puppets — Jim Henson’s Creature Shop, the creator of the Muppets, to help him create his vision.
It was no easy task scaling down the life-sized garments and fabrics to miniature size, but from the perfection and beautiful delicacy of every look, it’s hard to tell. The looks range from fabulous, regale, 18th century inspired golden ballgowns, fluffy, pink, 50s styled tulle dresses, structured bustier garments, classy peplum jackets, and of course some modern, unexpected edgy details mixed in, because it’s Moschino. The collection is glittering, floral, and pastel-chic. Whimsical and surreal, we are gifted a moment of fantasy, allowing us to escape from reality for a brief moment.
This might just take the cake in being the most original idea to come out of Milan’s digital fashion week. Who knew 30-inch dolls could deliver such fierce looks?