A dream come true for all us fashion footwear enthusiasts! Fenty just dropped its newest limited-edition shoe collection campaign co-designed by cult shoe designer Amina Muaddi and it’s arguably the hottest drop of the summer. The “7-20” Fenty summer collection consists of four footwear designs that are an effortless blend of glamour, femininity, and sensuality—and not without embodying the strength of the Fenty woman.
Amina Muaddi, who happens to be one of Rihanna’s favorite designers, has gained traction and fame over the past few years for her showstopping candy colored bejeweled and blocky heels. So, it comes as no surprise that Fenty has collaborated with her to perfect a balanced collection that is equally modern, fun, and sexy. Muaddi notes that the strength of the collection is captured with its deliberately structured but flexible details and designs—the collection encapsulates both the feminine but edgy Fenty muse. To further make sure the designs resonated with Fenty’s overall branding and design philosophy, Muaddi drew influence from art, music, and photography that represents Rihanna’s personal culture, style, and iconic aesthetic that we have all come to know over the years.
The four bold footwear designs range from strappy, braided, sexy lace-up sandals and gladiator heels to a fresh take on mesh mules. The suede and leather materials of the shoes are off-set with details of clear PVC straps, crystals, and rubber or steel heels, making them a perfect balance of luxury and rawness that we can expect. They’re perfect for the summer season and will easily be turning heads- and not just from their bold and intricate designs. The neon green and bright pink tones to the warm white and caramel shades are begging to be noticed and flaunted. The seductive collection itself is a breath of fresh air that we desperately needed this summer, not to mention the heels themselves are completely breathable in the heat. The shoes are dazzling and playful, and their versatility enables them to go with practically anything, dressed up in a summer dress, or down in your favourite denim. We want them all!
Visit the official online storefront to shop the collection.