It’s an idea from the realm of packed cyber cafés or Angelina Jolie in Hackers. Operating gracefully on the fading intersection that bridges real life and virtual experience, SUNNEI Canvas is the new generated online platform where wholesale fashion buyers can digitally modify the appearance of the brand’s collection, remaining at peace with the whims of their appetites.
Featuring a re-release of signature pieces in all-white on human-like avatars, SUNNEI provides their clothing as a blank canvas for play to the retailer. “Features like fabrics, fits and colours can be chosen by the buyers who will gain access to the platform through a password,” SUNNEI posted from their brand account. They have a totally innovative and unorthodox vision that has come to life with the use of 3D engineering and customization technology. What a splash of VR can’t do!
Coming as the first part of the SS21 collection, the platform launched July 15th at Milan Digital Fashion Week. This avant-garde digital world is forecasting the future of fashion’s weather and how it might evolve.
