Hood By Air is back with a new, innovative agenda
Hood By Air is back with a new, innovative agenda
Hood By Air is back with a new, innovative agenda
Hood By Air is back with a new, innovative agenda
Hood By Air is back with a new, innovative agenda
Hood By Air is back with a new, innovative agenda
Hood By Air is back with a new, innovative agenda
Hood By Air is back with a new, innovative agenda
Hood By Air is back with a new, innovative agenda
Hood By Air is back with a new, innovative agenda
Hood By Air is back with a new, innovative agenda
There is another world that still needs to be created
says Shayne Oliver, founder and designer of Hood By Air, the high-fashion streetwear brand. “It’s about tearing the old one down while figuring out a way to build a new one up, and in the midst of all of that, amplifying the ideas and conversations that we feel are important. Thirteen years ago Hood By Air was birthed out of young, black, and POC creatives performing at the highest level. This was the contemporary output–no one else was doing it. Hood By Air resides here to allow risk and be vanguards for where it’s going next. Hood By Air, the new institution.”
Shayne Oliver created Hood by Air thirteen years ago with a vision of newness, blackness, and creative expression like no other. With a design aesthetic self–described as ghetto gothic, every Hood by Air show has always been one that you never forget about. Now, it’s time for an infamous return. The relaunch comes in four parts, HOOD BY AIR, HBA, MUSEUM, and ANONYMOUS CLUB.
HOOD BY AIR will be a yearly event of new, as well as reinterpreted, luxury products. HBA is direct-to-consumer to avoid the constraints of the traditional fashion calendar. Instead, drops will occur at times that are intuitively right for the brand, forging a new rhetoric that is unusual to most existing luxury brands. MUSEUM will feature the popular and well-missed archival pieces from the brand being re-released to an all new group of consumers. ANONYMOUS CLUB will be a platform to help support new and emerging talent that the industry needs to see.
You can follow along with Hood By Air on their Instagram.