Text Kamara Hakeem-Oyawoye
In her recent efforts to build a beauty empire, Huda Kuttan – the CEO and founder of Huda Beauty – has launched the brand’s long awaited skincare line, Wishful.
Detailing her own struggles with cystic acne and extreme dryness, Huda described her motivations to birth Wishful. Through her career experimenting with beauty products, she was able to map her way to smooth, lumiscent skin that she had always desired.
The brand kicked off with the singular launch of the cruelty-free Yo Glow Enzyme Scrub. By combining papaya and pineapple enzymes with alpha and beta hydroxy acids, the product slathers away dead skin to deliver a lit from within glow that we all seek and solve the issues of textured skin.
Since it’s launch on February 4th, there’s already a waitlist as it sold out within minutes. Designed in the cutest Gen Z yellow packaging, we can’t wait to get our hands on this baby. Watch the video below to let Huda tell you all about the product and the niche they’re taking.
Cover Image courtesy of Huda Beauty
